Gudang Garam Competitor

Gudang Garam Filter vs Marlboro Mix 9

Gudang Garam Filter Gudang Garam Filter is anything superior filter cigarette in Indonesia and international. Gudang Garam Filter have slogan “Selera Pemberani”.

Marlboro Mix 9 HM Sampoerna is forerunner filter cigarette to categorize low tar and nicotine cigarette.

Gudang Garam Competitors

Content	Marlboro Mix 9	GG Filter	Djarum Super
Price per Banderol	Rp 8.050	Rp 8.050	Rp 8.050
Price per Circle K	Rp 7.000	Rp 8.000	Rp 8.000
Price per Stick	Rp 600	Rp 700	Rp 700
Contents	12	12	12
Tar (Mg)	1,8	1,8	1,8
Nikotin (Mg)	30	32	30

Market Competition

• Gudang Garam : Market Leader for cigarette

industry

• Djarum : Ex Market Leader and big

player in cigarette industry

• HM Sampoerna : Market Leader in LTN

• Philip Moris : World Market Leader for

white cigarette industry

My Opinion about Gudang Garam Product

I think competition in cigarette industry is heavy class competition because they have equality strong and spread distribution network, consistent ability production, big capital and brand equity. The competitor of Gudang Garam filter have some equality like cheap price, equal tar, and can sell per stick. Difference Gudang Garam filter with other cigarette is Gudang Garam filter have nicotine more high. So, Gudang Garam cigarette still excellent in taste, aromatic and high quality.