Consumer Segmentation of Gudang Garam

• Target Market based on the sex :

  14% for women

  86% for men

• Target Market based on the age :

  15-22 years old : 44%

  23-30 years old : 33%

  > 31 years old : 23%

• Target Market based on the profession :

  Student : 44%

  Official : 23%

  Laborer : 19%

  Other : 14%

• Target Market based on the income :

  < Rp 500.000,- : 62%
  

  Rp 500.000,- - Rp 1.000.000,- : 25%

  > Rp 1.000.000,- : 13%