Consumer Behavior

Consumer Reason change Gudang Garam cigarette

• Just try : 15%

• This taste faithful : 39%

• This price attainable : 20%

• Interest packaging : 3%

• Easy to get : 9%

• Promotion : 14%

My Opinion

From the chart, I know that consumer of Gudang Garam cigarette is men with age 15-22 years old. The consumer of Gudang Garam is student. They change Gudang Garam to their cigarette not interest with the packaging but they like taste that faithful and the price is attainable.

Consumer Segmentation of Gudang Garam

• Target Market based on the sex :

  14% for women

  86% for men

• Target Market based on the age :

  15-22 years old : 44%

  23-30 years old : 33%

  > 31 years old : 23%

• Target Market based on the profession :

  Student : 44%

  Official : 23%

  Laborer : 19%

  Other : 14%

• Target Market based on the income :

  < Rp 500.000,- : 62%
  

  Rp 500.000,- - Rp 1.000.000,- : 25%

  > Rp 1.000.000,- : 13%