Selasa, 06 Januari 2009

Promotional and Marketing Strategy PT Gudang Garam Tbk

GUDANG GARAM PRODUCTS

GUDANG GARAM FILTER PRICE

Price per Banderol : Rp 8.050

Price per Stick : Rp 700

Contents : 12

Tar (Mg) : 1,8

Nikotin (Mg) : 32

GUDANG GARAM ADVERTISING



GUDANG GARAM CIGARETTE SELLING

  • The biggest selling place Gudang Garam cigarette in Java.

  • Consumer can get this cigarette in kiosks, shops, mini markets, etc.


SELLING STRATEGY

Gudang Garam use “pull” selling strategy because they uses some media like television and billboards to promote their products, so everyone can see Gudang Garam promotion.


MY OPINION

I think Gudang Garam has good selling strategies to promote their products. But Gudang Garam can use another strategies like events of sports such as motor racing, motorcycle racing, football, etc. So, by this support events, Gudang Garam can sell their products directly to the consumen.


1 komentar:

Sugeng Hari mengatakan...

Good opinion. However, do you think GG can sell a lot of cigarettes to people during the events you suggested?

It is good. Just wait for the new learning guide to work on.